Audiovisual Representation of Mustajab Prayer Verses as Living Quran in Digital Da’wah: Khalid Basalamah’s YouTube Channel
DOI:
https://doi.org/10.55062/ijr.v4i1.1170Keywords:
Quranic prayer verses;, Living Quran;, Digital Da'wah;, Audiovisual Representatio;, YoutubeAbstract
This study examines the representation of Quranic prayer verses as a manifestation of Living Quran on the Khalid Basalamah Official YouTube channel. The rapid growth of digital da'wah platforms has transformed how Quranic verses are communicated, making audiovisual analysis of religious content increasingly important. This research used a qualitative method with an instrumental case study approach, focusing on one video titled "Kajian Tematik: Doa Mustajab" uploaded on November 4, 2024. Data were collected through observation and documentation of audiovisual elements, supported by tafsir literature and related academic sources. The theoretical framework applied Stuart Hall's representation theory alongside the concept of Living Quran in digital media. The study found that three verses, QS. Al-Baqarah: 186, QS. Ghafir: 60, and QS. Az-Zariyat: 56, were represented through an encoding process that repositioned mustajab prayer from cultural tradition to a textually grounded religious obligation rooted in the Salafi manhaj. Audiovisual elements including firm vocal intonation, authoritative facial expressions, explicit citation of classical texts, and on-screen visual framing worked together to construct theological authority. This study concludes that YouTube-based da'wah reflects an active Living Quran phenomenon in the digital era.
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